The aim of TNS Atlas™ is to identify target groups of product consumers, to collect information on people purchasing and consumption habits. The research consists of questions about more that 90 product group consumption, brand popularity and preferences. The questions cover personal consumption and purchasing habits as well as their attitude towards advertisements in the media and leisure time.
TNS Atlas™ data is incorporated with data of the National Readership Survey and the Internet Users’ Research as well as with data of Semiometrie™ and Media Day. In other words, it is possible to determine consumption habits of consumer media on every product and brand, or consumption habits of publication readership and internet users. Joining consumer research data with Semiometrie™ data helps to describe valuable profile of target consumer groups for each product and brand.