Radio Audience Survey


The aim of the research is to establish (?) listeners’ audience of radio stations. The research is carried out twice a year – in spring and autumn. The research measures listeners’ audience of 33 radio stations. Applying multi-stage ? random selection, we survey around 2,600 respondents in Lithuania in a single research period. The age of the respondents ranges between 12-74 years. The maximal statistical error allowed in the research amounts to ± 2.2 %.