Media Day is an exclusive research which allows comparing consumption of 10 media channels (TV, radio, internet, daily prints, weekly prints, monthly prints, DVD and video, TV and video games, music records, books) according to equal evaluation criteria. The aim of the research is to provide media consumption habits of Lithuanian citizens on a daily basis and information on schedules.
Media Day enables evaluating achievements of various media channels and time spent on each as well as time spent on multitasking while using more than one media channel simultaneously.
Media Day research was carried out in February-to-April period of 2012. 1,822 Lithuanian citizens aged 15-74 years were surveyed.
To get more information, please contact Justina Tauginiene.