Consumer CV


A unique description of a Lithuanian consumer has been created on the basis of TNS Atlas™ research data – Consumer CV. The basis of Consumer CV is consumer market segmentation based on six different valuables segment approaches and consumer habits.

Information on each segment is provided below:

  • segment size in the entire population (percentage) as well as the segment’s funds share in the consumer market;
  • social and demographic characteristics of each segment, compared to the average of the entire population;
  • description of reasoning paths of each segment (attitude towards brands, innovations, fashion and advertisement);
  • lifestyle;
  • leisure activities;
  • purchasing habits;
  • purchasing place and the choice of commodities groups (food, household appliances);
  • information on the choice of media channels;